How Netflix, Disney+, and other streaming services are changing the global TV industry

“Squid Game.”

Netflix has showcased the power of global TV with hits like “Money Heist” and “Squid Game,” and other entertainment companies have been following its lead in expanding their streaming services internationally.

Disney’s platforms including Disney+, Hulu, and Star are now in six continents. WarnerMedia’s HBO Max has landed in Latin America and Europe, with Asia next on the horizon. And NBCUniversal, ViacomCBS, and Discovery are bringing their services in more parts of the world. 

But, the approach isn’t one-size-fits-all. 

Netflix spent years forging ties with local creators around the world before it landed hits like the South Korean show “Squid Game” and the French heist series “Lupin.”

Read more about why Netflix’s robust international TV strategy is far ahead of rivals.

HBO Max, which expanded into Latin America and Europe last year, is also leaning into local-language programming, and ramping up development of non-scripted programming in places like Europe.

Read more about HBO Max’s European expansion.

But Disney, on the other hand, leaned on sports to propel its streaming service Disney+ in places including India. Amazon is also investing heavily in local content in India ,where it’s been growing its Prime shipping business. 

Content is king, as they say. But it’s not the only differentiator for global streamers. 

In the Middle East, local streamer StarzPlay grew market share by tailoring its payments strategy for consumers who don’t have credit card. Its payments strategy includes partnerships with 26 regional telecoms; monthly, weekly, and daily subscription plans that vary by country; and options like micro-charges.

Read more about how StarzPlay’s payment strategy helped it gain market share in the Middle East and North Africa

As competition intensifies, companies from Netflix and StarzPlay will need to get more creative in how they leverage partnerships to grow the overall audience for streaming TV worldwide. 

Here’s a list of our recent coverage of how streaming is upending the global TV industry: 

Streaming’s impact on global TV:

Netflix’s ‘Squid Game’ is part of a robust international TV strategy that’s ahead of rivals10 reasons ‘Squid Game’ became a global phenomenon, according to a Netflix marketing execInside HBO Max’s international expansion, as it tailors its strategy for the European marketInternational TV producers describe how streaming competition is changing their marketsHow Netflix’s strategy for buying international TV shows is changingData shows how heavily Netflix is leaning into international TV shows

On filmmaking:

Netflix is courting Hollywood filmmakers like “Tenet” director Christopher NolanHow Zack Snyder fits into Netflix’s plans to build franchises to compete with Disney and WarnerMedia

On corporate strategies:

Why a flexible payments strategy is key in international streaming TVNetflix’s Mark Millar plans to build a streaming superhero universe starting with ‘Jupiter’s Legacy’Netflix’s new video-game strategy will live or die by how well it can create mega movie and TV franchisesHow HBO Max’s marketing team helped ‘Gossip Girl’ become the service’s biggest original series premiereInside HBO Max’s product strategy, as the team prepares to launch ads and expand internationallyHulu is plotting a big push into original reality TV and documentariesA Netflix slide deck shows how it’s trying to fix lofty problems in personalizationShowtime insiders worry about its future focus moves to Paramount PlusHow a startup is trying to solve some of the headaches streaming TV services face as they expand internationallyThe streaming wars have come to TikTok as Netflix, HBO Max, and other services flood the appHBO Max aims to keep subscribers from canceling through personalization and new content for Gen Z

On organizational structures:

ViacomCBS org chart: We identified the 54 top execs in charge of streaming and who they report toNetflix org chart: We identified the 71 most powerful people at the streamer and who they report toWarnerMedia org chart: We identified the 111 top execs at the entertainment company and who they report to

On leadership:

Meet the top HR execs at Hollywood companies like Netflix and NBCUniversalMeet the top data science execs at Netflix, Disney, WarnerMedia, and more Hollywood companiesMeet the 15 most powerful marketing leaders in the streaming-video warsNetflix has an elite ‘Lstaff’ team of 23 execs that helps make the company’s biggest decisionsThese Amazon and MGM execs will be jostling for power as the companies combineInsiders are speculating about the future of these 9 key execs at Warner Bros. DiscoveryMeet the 18 power players leading free ad-supported streaming video

On M&A: 

Netflix lays out its M&A strategy, and experts weigh in on the kinds of companies it could buyAfter Amazon’s MGM deal, experts think these 5 Hollywood giants could be Big Tech acquisition targets

On industry growth:

We estimated how much Netflix, Disney+, HBO Max, and more are making from the subscribers they gainedNetflix has kept churn low despite price hikes and intensifying competition

On ad-supported video: 

How much ads cost on 10 of the biggest streaming TV companiesHow Fandor’s relaunch strategy could be a model for niche streamers, according to its new ownersData shows how the audiences of surging ad-supported streaming services compare to subscription rivals

On work:

How to sell a show to Netflix with the help of an easily digestible pitch documentAn internal Netflix meeting meant for senior staffers played a role in the streamer’s recent clash with employeesWhat data chiefs at companies like Netflix and Roku look for when hiringNetflix’s top TV exec explains how she bounced back after getting fired from her dream jobNetflix shares the inclusion strategy that helped it improve Black representation in its leadership

On salaries:

Netflix salaries revealed: How much engineers, marketers, content execs, and others get paid
Roku salaries revealed: How much the company pays for key US jobs in product, engineering, and moreTwitch salaries revealed: How much software engineers, data scientists, and more get paid

Read the original article on Business Insider

Media, Tech Insider, Entertainment, Netflix, HBO Max, Disney, Streaming

All Content from Business Insider

Leave a Comment

Your email address will not be published.