How BlackBerry went from controlling the smartphone market to a phone of the past

At one time, BlackBerry controlled 43% of the smartphone market in the US and 20% globally.
Despite being one of the first smartphones, it failed to innovate and became complacent in how the smartphone market was changing.
 In January 2022, BlackBerrystopped supporting its operating system on older models, essentially making the once iconic phones obsolete.

BlackBerry was once a leader in the smartphone market. Now, the company has abandoned its operating system, essentially making the once iconic phones obsolete. So what happened?

EDITOR’S NOTE: This is an updated version of a video that was originally created in 2019.

Read the original article on Business Insider

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